Big Alcohol sells Americans a coveted lifestyle.
But what are we really buying?
Once an accountant and sales rep for a startup liquor brand, Eric Fry was a bootlegger in high school and a bar musician in college. Twenty years of easy access to free alcohol resulted in a lengthy addiction that could have robbed him of a meaningful life. Eric, though, fought back.
In The BIG Liquor Lie, Eric shares an insider’s perspective of a trillion-dollar industry, revealing the lies he sold and the truths that helped him get—and stay—alcohol-free. Beneath masterful messaging and enticing imagery is a web of faulty protocol, corrupt bureaucracy, and false promises. Eric reveals what he learned from his twenty-year relationship with both the industry and substance, sharing his personal story and how he embraced a life free of alcohol. A must-read for all consumers, The BIG Liquor Lie is a compelling look at the power of cutting ties, starting fresh, and living with conviction.
Eric Fry is an entrepreneur, investor, and artist who enjoys songwriting, yoga, and the study of spirituality. Passionate about regenerative detoxification and wellness, Eric is an advocate for personal sovereignty. He lives in Austin, Texas, with his fiancée where he manages the company he founded, R&R Hostels. He has been alcohol-free since August 2019.