The BIG Liquor Lie is supported by decades of peer-review research.

1 The Decline in Adult Activities Among U.S. Adolescents

2  The Effects of Prices on Alcohol Use and its Consequences

3  Center on Addiction and Substance Abuse, Columbia University, The Cost of Substance Abuse to America’s Health Care System, Report 1: Medicaid Hospital Costs, 1994.

4  “Church Membership Down Sharply in the Past Two Decades.” Gallup

5  Defining strategies for promoting product through 'drink responsibly' messages in magazine ads for beer, spirits and alcopops

6  “No level of alcohol consumption is safe for our health.” World Health Organization, January 4, 2023

7  Facing Addiction in America: The Surgeon General’s Report on Alcohol, Drugs, and Health.” US Department of Health  

8  “How an Addicted Brain Works.” Yale Medicine, May 25, 2022

9  “Study Reveals Addictive Behaviors Are Not Genetically Inherited.” PR Newswire, June 12, 2012

10  “Genes Do Not Cause or Maintain Addictions, Says Dr. Gabor Maté.” North Atlantic Books Blog, April 4, 2014

11  “Genetics: No More Addictive Personality.” Nature News, June 24, 2015

12  Lembke, Anna. Dopamine Nation: Finding Balance in the Age of Indulgence. Penguin, 2021

13  “Social and Cultural Contexts of Alcohol Use: Influences in a Social- Ecological Framework.”

14  Results from the 2015 National Survey on Drug Use and Health

15  “Understanding Alcohol Use Disorder.” National Institute on Alcohol Abuse and Alcoholism

16  https://talkingaboutdesign.com/here-there-and-potentially-everywhere

17  2015 National Survey on Drug Use and Health

18  Alcohol use and burden for 195 countries and territories, 1990–2016: a systematic analysis for the Global Burden of Disease Study 2016

19  Neurotransmitters in alcoholism: A review of neurobiological and genetic studies

20  The Role of Dopamine and Its Dysfunction as a Consequence of Oxidative Stress

21  NIH: Alcohol and Dopamine

22  Progressive Brain Atrophy due to Chronic Alcohol Abuse

23  Progressive Brain Atrophy due to Chronic Alcohol Abuse

24  NIH: The Role of GABAA Receptors in the Development of Alcoholism

25  NIH: GABA Receptor - Mary J. Allen; Sarah Sabir; Sandeep Sharma

26  Using Death Certificates to Explore Changes in Alcohol-Related Mortality in the United States, 1999 to 2017

27  CNN: Big Tobacco: A History of its Decline

28  Tobacco: Its historical, cultural, oral, and periodontal health association

29  TED: A Brief History of Alcohol

30  Variety: This Presidential Debate Is Brought to You by Budweiser

31  NIH: Get the Facts About Underage Drinking

32  The Relationship Between Exposure to Alcohol Marketing and Underage Drinking Is Causal

33  Company-Specific Revenues From Underage Drinking

34  From Budweiser to Heineken, Alcohol Brands Are Rampant in Hollywood Films

35  The Dangers Of College Alcoholism

36  NIH: The Relationship Between Exposure to Alcohol Marketing and Underage Drinking Is Causal

37  OpenEd CUNY: Lifespan Theories

38  Cleveland Clinic: Stockholm Syndrome

39  WHO: No level of alcohol consumption is safe for our health

40  Big Alcohol Exposed: Big Investments in Advertising Onslaught

41  Plant of the Month: Agave

42  The Role of Yeasts in Fermentation Processes

43  WHO: Alcohol

44  WHO: Global status report on alcohol and health 2018

45  One alcoholic drink a day linked with reduced brain size

46  One alcoholic drink a day linked with reduced brain size

47  Alcohol Abuse and Tavern Reform in Late Colonial Mexico

48  Largest Alcoholic Beverage Companies by Market Cap

49  Family-owned Spirits Companies

50  Largest alcoholic beverage companies by market cap

51  Alcohol Abuse and Tavern Reform in Late Colonial Mexico

52  Molson Coors claims all of MillerCoors, making home-grown brewer the third largest in the world

53  Sam Adams Beer Magnate Jim Koch Debuts On The Forbes 400 Thanks To Hard Seltzer And Spiked Ice Tea

54  NIH: Alcohol's Effects on Health

55  Liquid genocide: alcohol destroyed Pine Ridge reservation - then they fought back

56  WHO: Global strategy to reduce the harmful use of alcohol

57  The Effects of Prices on Alcohol Use and its Consequences

58  The Effects of Prices on Alcohol Use and its Consequences

59  Global alcohol exposure between 1990 and 2017 and forecasts until 2030: a modeling study

60 Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament

61  OpenSecrets: Industries

62  OpenSecrets: Beer, Wine & Liquor Lobbying (2024)

63  NIH: Global Alcohol Producers, Science, and Policy: The Case of the International Center for Alcohol Policies

64  Liquor Lobby Fights Off Tax Increases On Alcohol

65  DISCUS: Chris R. Swonger

66  Responsibility.org: Members

67  Distillery Directory - Tag: DISCUS

68  NIH: Alcohol industry corporate social responsibility initiatives and harmful drinking: a systematic review

69  Liquor, Loss & Lies: Dark Secrets of the Alcohol Industry

70  Global status report on alcohol and health 2014

71  Global status report on alcohol and health 2014

72  NIH: Alcohol industry corporate social responsibility initiatives and harmful drinking: a systematic review

73  NIH: Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament

74  Citizens United v. FEC

75  The ‘Citizens United’ decision and why it matters

76  Vietnam veterans' rapid recovery from heroin addiction: a fluke or normal expectation?

77  NIH: A Comparative Study of Factors Associated with Relapse in Alcohol Dependence and Opioid Dependence

78  Armchair Expert: Day 7

79  The Neuroscience Behind Our Words

80  NIH: Alcohol in the body

81  NIH: Gut Microbiota at the Intersection of Alcohol, Brain, and the Liver

82  NIH: Alcohol Consumption and Obesity: An Update

83  NIH: Serotonin's role in alcohol's effects on the brain

84  NIH: Serotonin's role in alcohol's effects on the brain

85  NIH: Tolerance to alcohol: A critical yet understudied factor in alcohol addiction

86  Nature: Associations between alcohol consumption and gray and white matter volumes in the UK Biobank

87  NIH: A review on alcohol: from the central action mechanism to chemical dependency

88  NIH: Decision making and reward in frontal cortex: complementary evidence from neurophysiological and neuropsychological studies

89  Alcohol's Effects on Health: The Cycle of Alcohol Addiction

90  NIH: Understanding Alcohol Use Disorder

91  NIH: Alcohol dependence, withdrawal, and relapse

92 NIH: Biology of Addiction

93  NIH: Predictors of relapse in long-term abstinent alcoholics

94  Impact of Smoking and Alcohol Use on Facial Aging in Women: Results of a Large Multinational, Multiracial, Cross-sectional Survey

95  Profile: Alcoholic Beverage Consumption

96  WHO: Alcohol, Drugs and Addictive Behaviors

97  NIH: Alcohol's Effects on Health

98  NIH: 2010 National and State Costs of Excessive Alcohol Consumption

99  The role of beverage congeners in hangover and other residual effects of alcohol intoxication: a review

100 How Congeners in Alcohol Affect You (and Your Hangover)

101 www.dictionary.com - Neutral Spirits


102 Ethanol US

103 Big Brands

104  Gross Profit Margin for Diageo

105  Why The Hell Does Your Drink Cost So Much?

106  Sazerac Faces Lawsuits Over Fireball Cinnamon With No Whisky

107  Lawsuit: Tito’s vodka isn’t actually ‘handmade’

108  An Analysis of the Concordance Among 13 U.S. Wine Competitions

109  The Color of Odors

110  Similarities Between Alcohol and Tobacco Advertising Exposure and Adolescent Use of Each of These Substances

111  CDC: Alcohol and Cancer

112  Addressing Excessive Alcohol Use: State Fact Sheets

113  The Cost of Substance Abuse to America’s Health Care System; Report 2: Medicare Hospital Costs

114  No safe level of alcohol consumption for brain health: observational cohort study of 25,378 UK Biobank participants

115  Study Probes Awareness of Alcohol’s Link to Cancer

116  What It Takes to Be a Bartender for Life

117  NIH: Decision Making and Binge Drinking: A Longitudinal Study

118  Defining strategies for promoting product through 'drink responsibly' messages in magazine ads for beer, spirits and alcopops

119  Alcohol researcher faked data in animal studies, US watchdog says

120  Alcohol And Suicide

121 Fill Your Heart By Filling Your Liquor Cabinet

122  “Kokomo” Is 30: The Strange Backstory To The Beach Boys’ Last Cultural Gasp

123  The Ancient World - Nagle, D. Brendan; Stanley M Burstein (2009)

124 204% spike in Cosmopolitan cocktail searches following SATC reboot

125  Alcohol ads on social media target teens and young people

126  Alcohol companies ply community with 40,000 alcohol advertisements a year on Facebook and Instagram

127  Alcohol advertising on social media platforms – A 1-year snapshot

128  What Is Facebook’s Revenue Breakdown?

129  Dunning-Kruger effect

130  Business Intelligence – Alcohol: Beer + Spirits

131  Substance Abuse & Addiction - Alcohol

132  Relationship between sense of community belonging and self-rated health across life stages

133  Planning and Performance in Small Groups: Collective Implementation Intentions Enhance Group Goal Striving

134  Hidden Side of Steve Jobs And Bill Gates: They Banned Their Kids From iPads And Other Devices They Created

135  Any amount of alcohol consumption harmful to the brain, finds study

136 Jordan Peterson | This Past Weekend #110

137  Mindfulness Meditation Is Related to Long-Lasting Changes in Hippocampal Functional Topology during Resting State: A Magnetoencephalography Study

138  What Happens When an Alcoholic Starts Drinking Again?

139  Facts and Statistics about Alcohol Abuse in the United States

140  Making health habitual: the psychology of ‘habit-formation’ and general practice

141  Ocean plastic pollution an overview: data and statistics

142  Greenpeace - Circular Claims Fall Flat Again

143  The green, blue and grey water footprint of crops and derived crop products

144  NPR: As Big Beer Moves In, Activists in Mexicali Fight To Keep Their Water

145  Mexico says Constellation brewery to be built by river after water dispute

146  Whose Water? Big Alcohol Worsens Global Water Crisis

147  World Water Week digital event platform for 2023

148  Greenwashing: Definition, How It Works, Examples, and Statistics

149  Whose Water? Big Alcohol Worsens Global Water Crisis

150  Alcohol’s contribution to climate change and other environmental degradation: a call for research

151  The Future of America's Bourbon Barrels Could Be in Danger

152  Climate impact of alcohol consumption in Sweden

153  Alcohol’s Impact On the Environment

154  People, Planet, or Profit: alcohol’s impact on a sustainable future

155  Glyphosate pesticide in beer and wine

156  Glyphosate in Beer and Wine

157  Whose Water? Big Alcohol Worsens Global Water Crisis

158  Alcohol’s Impact On the Environment

159  Getting drunk off Dunkin’ and Eggos? Why every brand is suddenly spiking its drinks

160  2018 Beer Industry Review

161  Alcohol’s Economic Costs to Society

162  2010 National and State Costs of Excessive Alcohol Consumption

163  Burden of Disease in Germany: Alcohol Use Disorders Leading Causes of DALY Among Young Adults

164  Understanding France’s Alcohol Burden: High Alcohol Mortality Requires Urgent Action

165  Global Food Losses and Food Waste

166  Alcoholism In The Workplace: A Handbook for Supervisors

167  BBC - Nxivm: Seagram heiress Clare Bronfman jailed in 'sex cult' case

168  Clare Bronfman Is Sentenced to 81 Months in Nxivm ‘Sex Cult’ Case

169  NIH: Alcohol Facts and Statistics

170  Alcohol and Cancer Risk

171  Alcohol Intake and Breast Cancer Risk: Weighing the Overall Evidence

172  Can alcohol promote aromatization of androgens to estrogens? A review

173  National Cancer Institute: Hormones

174  Pinkwashed Drinks: Problems & Dangers

175  NSVRC: Statistics

176  CDC: About Sexual Violence

177  NIH: SEXUAL ASSAULT AND ALCOHOL: WHAT THE RESEARCH EVIDENCE TELLS US

178  NIH: Alcohol-related sexual assault: a common problem among college students

179  WHO: Alcohol Major Factor in Violence against Women

180  ALCOHOL AND VIOLENCE AGAINST WOMEN

181  Intimate Partner Violence and Alcohol

182  THE RELATIONSHIP BETWEEN HIGHEST MENTAL CAPACITY AND PSYCHIC ABNORMALITIES

183  Welcome to the Phellowship

184  A Sobering Trend: Alcohol Deaths Up Sharply in Wisconsin

185  The Burden of Binge Drinking in Wisconsin

186  CDC: Alcohol and Cancer